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If you build it, they will come, right? Wrong! Having a new website on the net is exciting, but it's only the first part of the whole process. You've got to get people to actually find your site. How are they going to find your website at all? Most people find the service/product/information they're looking for by searching in their favorite search engine on the Internet. That's one of the ways in which you should plan to get visitors. And not just some visitor, but the highly targeted visitors that are searching for exactly what you've got to offer (your products and services). They're out there! You just need to figure out how to make your website visible to them (= high ranking in search engines). So, how does one go about making a website visible to those highly target visitors? The answer is to ensure that the website is built "Search Engine Friendly". What IS SEO (Search Engine Optimization)? Simply put, it's the art or some consider it even science of "optimizing" the webpages in your website so that they rank well in the search engines. A high PageRank reflects a job well done - meaning that on searches for specific keywords your website will list high up and therefore an increased number of visitors will be driven to your website. |
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